What? Social Innovators Spreading Goodness. the [sameness] project are Dubai based, using online and offline projects to facilitate "moments of sameness". Moments where we can look past the things that separate us from another and see what makes us the same in our humanity. Projects are human-focused, non-political, and above all fresh and relevant, allowing for strong visibility in the media, and elevation of any brand involved in the project by sheer association.
Why? We're all the same in our humanity
 

3 Minutes of Bliss.
CLICK Here to learn a little bit about the [sameness] project.

7 Minutes of Bliss.
CLICK Here for the longer version of the [sameness] project.

And if you want to get more official with us...
CLICK Here for our detailed corporate presentation.